IMAX Launches New "Filmed In IMAX" Program With World's Leading Digital Camera Brands
"When content is 'Filmed in IMAX' the result is pure magic because it brings filmmakers' visions to audiences exactly as they intended, all within the world's most immersive theatrical experience," said
The new program certifies the ARRI ALEXA LF and MINI LF, Panavision Millennium DXL2®, RED
In addition, IMAX will utilize its expertise to work with each partner across R&D, production testing and post-production to achieve the highest level of digital image capture for optimized playback on IMAX's proprietary projection systems.
IMAX has seen an increase in demand among filmmakers to work with its technology, with several current and upcoming releases specially filmed with high-end digital cameras certified with the "Filmed in IMAX" program. For example, the recently released "The Eight Hundred" – which opened to 550 sell-out IMAX shows in the first two days of exclusive preview screenings alone – and the forthcoming "Chinatown Detective 3" were filmed using the ARRI ALEXA 65 IMAX camera.
IMAX has become the camera of choice for some of today's most ambitious filmmakers. The ARRI ALEXA 65 IMAX cameras were used to film the entirety of Avengers: Infinity War and Avengers: Endgame, the latter of which nearly doubled IMAX's worldwide opening weekend box office records and now stands among IMAX's highest-grossing films ever.
About
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theaters to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of June 30, 2020, there were 1,615 IMAX theater systems (1,527 commercial multiplexes, 13 commercial destinations, 75 institutional) operating in 81 countries and territories. Shares of
IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D Experience®, IMAX DMR®, DMR®, IMAX nXos® and Films to the Fullest®, are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Instagram (https://www.instagram.com/imax), Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
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