IMAX And Pioneering Entrepreneur Dr. Daniel Nadler form Joint Venture To Bring A.I. Video Enhancement To Home Entertainment
The new joint venture, IMAX AI, will advance A.I.-based solutions for Ultra High Definition (UHD) 4K enhancement across smart devices, new and library content, as well as real-time enhancement of live entertainment and sports. The IMAX Enhanced home entertainment initiative will work closely with IMAX AI to accelerate its current growth across streaming platforms and high-end consumer devices around the world.
"With the exploding need for high-resolution video content across platforms and devices, artificial intelligence has the potential to revolutionize how we create, distribute and enjoy entertainment," said
"Growing up in
Following the sale of Kensho to S&P Global in 2018,
IMAX will leverage its leading technologies and brand, relationships with creators and content owners, and ownership of high-resolution content. Maximus brings extensive R&D in A.I. video enhancement, and has developed, tested, and put into production proprietary algorithms to enhance content to Ultra High Definition (UHD) 4K and even 8K+ in near real time.
The joint venture will be overseen by
About
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theaters to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of December 31, 2020, there were 1,650 IMAX theater systems (1,562 commercial multiplexes, 12 commercial destinations, 76 institutional) operating in 84 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of
IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D Experience®, IMAX DMR®, DMR®, IMAX nXos® and Films to the Fullest®, are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Instagram (https://www.instagram.com/imax), Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
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