IMAX® MAKES AWARD-WINNING DEBUT AT 2023 NAB SHOW
First-Time Participation in the Event Highlighted by Headline Presentations and Product of the Year Award
During multiple thought leadership sessions at the four-day conference, executives from IMAX and video optimization subsidiary SSIMWAVE, a leader in AI-driven video quality solutions for media and entertainment companies, discussed how the ability to bring IMAX experiences to new screens can benefit content creators, the streaming community, and consumers. VOD Monitor, an automated video quality assurance tool developed by SSIMWAVE that was named an NAB Product of the Year, was among the existing and emerging products showcased that are spearheading that effort.
"Connecting with audiences and technology peers at NAB offered the perfect opportunity to showcase our suite of Emmy® Award-winning AI technology that's pushing The IMAX Experience beyond the theatre and into new streaming and broadcast realms," said
When asked about the challenges he faces in delivering streaming content following its theatrical window,
In addition to the headline "IMAX Beyond the Big Screen" presentation, memorable moments during IMAX's NAB debut included:
- Introduction of Stream Smart™ technology that ensures preservation of intent within the bandwidth constraints of individual operators and subscribers, improving the economics of streaming.
Bill Mandel, Vice President, Visual Solutions Lab, Samsung Research America, a co-panelist with SSIMWAVE Principal Video Architect Hojat Yeganehin a session about HDR video streaming, said: "SSIMWAVE had been pretty public about showing their technology and we got to try it out…it provides a much more detailed analysis of the quality than any single number metric does."
- A series of productive conversations and practical demonstrations of IMAX and SSIMWAVE technology to a variety of different partners and potential clients in the streaming and home entertainment space.
"Content and content delivery have been inextricably linked for the 100 years of NAB shows," said
About NAB Show
NAB Show is produced annually by the
About SSIMWAVE, an
SSIMWAVE is in the business of maximizing in-home and on-the-go viewing experiences. They have improved the viewer experience of more than 150 million subscribers over billions of viewing minutes to date. The world's top streaming media companies work with SSIMWAVE, including
IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX systems to connect with audiences in extraordinary ways, making IMAX's network among the most important and successful theatrical distribution platforms for major event films around the globe. Streaming technology company SSIMWAVE, an IMAX subsidiary, is a leader in AI-driven video quality solutions for media and entertainment companies.
IMAX is headquartered in
IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D Experience®, IMAX DMR®, DMR®, Filmed For IMAX™, IMAX LIVE™, IMAX Enhanced™, IMAX nXos®, SSIMWAVE® and Films to the Fullest®, are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. For more information, visit www.imax.com. You may also connect with IMAX on Instagram (www.instagram.com/imax), Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax), YouTube (www.youtube.com/imaxmovies) and LinkedIn (www.linkedin.com/company/imax).
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