IMAX Rockets to $6.2 Million with "Avatar" Re-Release in China, Capturing a Whopping 30% of Overall Weekend Box Office
"A big screen sized thank you to IMAX for their contribution to the success of 'Avatar' at the box office. We know that we can always rely on IMAX to offer audiences quality premium cinema experiences," said "Avatar" producer
"'Avatar' changed everything for IMAX — catapulting our brand into the stratosphere and putting us on the map in
The 2010 IMAX 3D release of "Avatar" in
Nine out of the top ten of the highest performing Chinese cinemas showing "Avatar" over the weekend were IMAX locations, and the film is the highest grossing re-release in IMAX since Chinese cinemas reopened in July.
With this weekend's re-release, "Avatar" reclaimed the box office crown it relinquished to "Avengers: Endgame" in 2019. IMAX holds a piece of the storied history of both films. "Avengers: Endgame" continues to hold the record for the biggest opening weekend of any IMAX film ever with
The second and third installments of the "Avatar" saga are currently slated for December of 2022 and 2024, respectively.
About
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theaters to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of December 31, 2020, there were 1,650 IMAX theater systems (1,562 commercial multiplexes, 12 commercial destinations, 76 institutional) operating in 84 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of
IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D Experience®, IMAX DMR®, DMR®, IMAX nXos® and Films to the Fullest®, are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Instagram (https://www.instagram.com/imax), Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
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