IMAX Hits Best September Weekend Ever With $13.6 Million for Marvel's "Shang-Chi and the Legend of the Ten Rings"
The newest Marvel franchise exploded its way to a four-day holiday opening weekend of
Overall, the IMAX global network earned
Internationally, "Shang-Chi" opened to $5.1M of IMAX box office from 391 screens in 66 countries. Six countries set pandemic era opening weekend records, while an additional seven countries had their second-best pandemic era opening weekend, including the UK.
Overall IMAX weekend box office was bolstered by the continued strong performance of
"'Shang-Chi' and 'Free Guy' reveal just how much hybrid distribution and the resulting piracy this year have impacted box office and obscured the pent-up demand among moviegoers for the cinema," said Gelfond. "Exclusive theatrical releases continue to see bigger openings, better holds, and have now launched two new blockbuster franchises in the past month that fans will enjoy across screens for years to come."
The strong performance of "Shang-Chi" and "Free Guy" jumpstart a strong fall blockbuster film slate for IMAX, which includes
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theaters to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in
IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D Experience®, IMAX DMR®, DMR®, IMAX nXos® and Films to the Fullest®, are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Instagram (https://www.instagram.com/imax), Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
For additional information please contact:
View original content to download multimedia:https://www.prnewswire.com/news-releases/imax-hits-best-september-weekend-ever-with-13-6-million-for-marvels-shang-chi-and-the-legend-of-the-ten-rings-301369952.html