IMAX and Cineworld Expand Longstanding Partnership with Agreement for Upgraded and New IMAX Locations Worldwide
With Five New IMAX with Laser Systems, Cineworld Now Plans to Upgrade or Open a Total of 52 IMAX Systems across its Worldwide Footprint by 2026
"Cineworld has always been visionary and unyielding in its drive to offer the best possible moviegoing experience, and this agreement signals the company's desire to serve its fans into the future and meet the growing consumer demand for IMAX around the world," said
"The ongoing, outstanding success of the Blockbuster movies in IMAX proves the importance customers give to high quality, and this only got stronger after COVID," said
Cineworld currently operates the most IMAX locations in
IMAX with Laser is IMAX's most advanced theatre experience, developed from the ground-up to be immersive by design and deliver crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else. It is unmatched with by a groundbreaking 4K laser projection system that features a new optical engine, custom designed lenses, and a suite of proprietary technology that delivers brighter images with increased resolution, deeper contrast, and the widest range of colors exclusively to IMAX screens.
About
IMAX is a premier global technology platform for entertainment and events. Through its proprietary software, theater architecture, patented intellectual property, and specialized equipment, IMAX offers a unique end-to-end solution to create superior, immersive content experiences for which the IMAX® brand is globally renown. Top filmmakers, movie studios, artists, and creators utilize the cutting-edge visual and sound technology of IMAX to connect with audiences in innovative ways. As a result, IMAX is among the most important and successful global distribution platforms for domestic and international tentpole films and, increasingly, exclusive experiences ranging from live performances to interactive events with leading artists and creators.
IMAX is headquartered in
IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D Experience®, IMAX DMR®, DMR®, Filmed For IMAX™, IMAX LIVE™, IMAX Enhanced™, IMAX nXos® and Films to the Fullest®, are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Instagram (https://www.instagram.com/imax), Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
About Cineworld:
Cineworld Group plc was founded in 1995 and listed its shares on the
For additional information please contact:
Investors:
hanthony@imax.com
212.821.0121
Media:
Mark Jafar
mjafar@imax.com
212.821.0102
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